Google My Business – Tool for Business Owners

Leverage the tool to boost your business

Everything is just a click away!! The statement is so true.

After all, 77% of the Indian population is using smart phones. It is roughly 500 million people. So can you imagine the percentage of benefit you would get by taking your business online. It is immeasurable.

Information is at our fingertips. You want to have something you just need Google to do the job for you. We need to understand the concept of going online as a Business Owner. We have a few questions for you:-

• How would your prospective customer know your business location or Contact details ?
• How would they know whether you are open or not ?
• If they want to know your Contact number where can they look up ?

Earlier all this data was kept in phone directory/ yellow pages but really who uses phone directory these days. So you need to understand that your presence over google is quite essential. You need to make sure this information is available to consumers before they even reach your website.

But how?

The answer to this is Google My Business [GMB]

Google my business is a tool for all whether you are a Small Business owner, a Pasty Chef or a designer, your presence over the Google is quintessential

So it would be like whenever your customers arrive for you, your information would be primarily available to them. Google my Business is not just about the basic information, it is a very powerful tool that could help you get valuable insights.

These are the very small steps that each of us should be aware of to make our Marketing and our customer relations better each day.

Benefits of having the GMB listing:-

#Reflection of your Business in Google Maps-

We have previously also told you that for all the businesses the most important factor is their reviews, if I have to buy something the first thing I would check is their review. Next to online reviews, the second most important factor that consumers take into consideration when searching for a local business is proximity to their location  most consumers use Google Maps to locate businesses nearby.

Whether searching for local mechanics or a popular spot to get some ramen noodles, Google Maps will quickly populate with dozens of red markers, each indicating a local business that meets your search criteria. By simply creating a Google My Business listing and completing the verification steps, your store location will start to pop up for local searches as well. This is a great benefit that allows users to instantly see how close you are to their location, increasing the likelihood that they’ll pay you a visit.

#The Trust Factor

One of the biggest drawback of online shopping or for the online businesses is that they have to take a lot of time to earn the trust of their customers, it might take years to get that factor. In terms of Business we call it as Goodwill.

So, we presume that the lack of trust is mainly due to the reason that they are unaware of your exact whereabouts, with the GMB listing, your customers can easily know your location, where you are operating from. This will definitely help you build a trust factor.

#Learn more about your Business

Somedays we don’t understand where we lack or what probable steps we could take to enhance our business.

With the help of GMB listing tools, you can easily get the insights of your business.

From your Google My Business page, navigating to the “Insights” section will give you a wealth of valuable analytics that breaks down how visible your brand is, who your target customers are, and how they’re engaging with your business.

With the help of this tool, you would be able to better decide which specific aspect you need to cater more about your venture and would help you increase your marketing strategy.

# Increase Engagement with your potential customers

GMB listing gives u great and an easy access to get in touch with your potential customers. Your customers can access your website, track your location, visit your cafe or your salon.

We hope we are able to make you understand the importance of  GMB listing for your venture. In case you face any problem with the listing procedure you can simply write to us at

Thelaunchbuddy@gmail.com