Jan
Blog
Women Entrepreneur Networking Meet-Up
…And it’s a Wrap for an Amazing Networking Event with the Women entrepreneurs of our city Kanpur
Special Thanks to our Event Partners – Urban Kanpur and Feeding India.
With the Topic “Marketing in the Digital Age”, The Launch Buddy’s Women Entrepreneur Networking Meet-up was held in the Kanpur at the Ganges Club on the 13th of October 2019.
The main attraction of the event was the socializing with the Women entrepreneurs of the City, Networking events are definitely a great way to share ideas, learn from others, get inspired, and grow the professional network, all they needed was a Business Card.
The participants included the some of the amazing Women Entrepreneurs of the city Launch Buddy recognizes all of them as the Beautiful Dreamers. This special connection and networking event brought them together and gave them with a chance to know each other well and expand their horizons. The participants drew inspiration from success stories, lessons, experiences, tools and processes shared at the event.
Marketing in the Digital age !
Universally Digital Marketing is considered as the act of promoting and selling products and services by using online marketing tactics. But we at the Launch Buddy conceptualize digital marketing as the process through which you connect with your people/ with your potential customer/ telling the world that you are there to provide them with an amazing product/ service via the easiest/or the cheapest infrastructure which will help you to get connected with your consumers i.e. Digitally.
Today there might be many people who have the same product you are selling or might be providing the same services but the difference lies in the experience. Experience in the way they feel about your product or probably when they first saw it.
Marketing Strategy :- One of the most popular Social Media Trend is Story Telling of a brand, which can be done in 4 Steps.
- Share a critical problem that you have or how your product will help them
You need to announce the world that, you have a solution to their problems and that how you can help them. Like say you are into an Organic Soap Industry:- you can say that beautiful skin is a dream of all and that we have curated a product that will help them get a beautiful skin without any side effects or fear of chemicals.
So the strategy for the marketing should be “YOU” focused, that is with more and more focus on the customers, Strategize your marketing around your consumer. With this strategy the consumers start building their trust.
2. Explain your inspiration- key player of Marketing Strategy
We all have Eureka Moment in our lives, when you connect with a thing or a person that inspires you to do something or create a thing.
So that’s the STAR player of your marketing strategy, Every Body Loves Stories so what if your story gets you clicked with your prospective customers. The story might motivate others and the people start connecting with your thought process and when they do they start believing in you or your brand.
3. Branding
A very essential aspect of a marketing strategy (not just digital any type of marketing) is the Branding of your brand. Branding is a process through which you give your brand an identity, a route to create the goodwill for your brand.
We all use the brand name or a logo, we just need to be consistent with the process. When your prospective consumer regularly sees or notices your Logo or your brand they start building a faith on you.
People will have your company in mind whenever they need your services or your products
You can leverage on the modern technology to create outstanding campaigns.
4. Celebrate a Customer Story
For every business the consumer is the prime or the most important factor. They are your direct marketers or we can say Natural/Organic Marketers. It is primarily observed in any consumption process; the Reviews play a vital element. So if your customer provides you with a positive feedback then it is a must that you share it with your Social Media Family, Appreciations does a lot of Good Work for Digital Marketing .
Marketing in the Digital Age is a Art and could take a lot of time to master, so don’t worry if you are not getting instant results , you need to keep trying their might be a small advertisement/ caption that might get you clicked with your consumer.
